Capitalising on Shifting Consumer Behaviour in Asia
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Despite gloomy projections from the World Bank on economic growth in Asia, the IMF has stated that the region will still deliver two-thirds of global growth in 2024. Consumer spending across Asia’s three largest economies was a large contributor to growth in 2023 and although this has lost some momentum, this will continue. The middle-class population is still growing in India, China, and Southeast Asia, and though consumer spending has slowed down, they will remain an unstoppable force of consumption. In order for companies to take advantage of this, it is essential to understand how factors like low inflation, interest rates, rising prices, and geopolitics will shape consumer trends across Asia.
Join the Financial Times for this digital webinar hosted by Leo Lewis, Asia Business Editor, to discuss what is driving consumer trends across different countries in Asia. The discussion will focus on how companies can tap into growth in the region by understanding consumer trends and navigating a complex business environment.
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